Why Content Is At The Core Of Today’s Most Successful Brands

When HubSpot acquired The Hustle, it left a lot of marketers scratching their heads. What’s a big SaaS platform going to do with a media company? Brands like Soulcycle, Peloton, and even Apple are putting content at the center of their business strategies.

At what point does content shift from acquisition vehicle to revenue stream? How should brands of different stages think about content strategy? This piece will provide in-depth ideas, strategies, and examples to enable brands to become more forward-thinking about how they integrate content as a core part of their marketing strategy and consider evolving their content into an actual revenue stream. Put another way: when does the brand blog become a “true” publication?

“Media is a long game with few overnight successes. Many marketers, particularly e-commerce companies, are relentlessly focused on immediate conversion rates in their marketing. Media is anything but that.”
— Digiday

Defining content and content marketing

Think Apple Store rep, not used car salesman.